A 100% COVID Vaccination Rate Is Possible -- We Did It

Summary

The Raigarh success story shows the power of behavioral and motivational strategies COVID-19 vaccination efforts have decelerated or plateaued in developing and developed nations alike. To deal with vaccine holdouts, leaders across the world have proposed concrete benefits such as monetary compensation and lotteries, as well as punitive strategies such as barring unvaccinated people from restaurants, flights, and public places. However, leveraging such reactive techniques broadly may be viewed as coercion, trigger legal and political challenges, and even fuel public distrust toward authorities and harden anti-vaccination beliefs. Furthermore, by shying away from intrinsic motivation, health leaders miss an opportunity to leverage an array of behavioral, motivational, and organizational strategies that are supported by decades of management research.